• What Interface?
  • Let Data Scream
  • Know Thy Code
  • Prototype Like Crazy
  • Design Axioms
  • Forget the Pretty Pictures, Help People Do What They Want
  • Design is Not a Theoretical Excercise
  • Reduce the Distance Between Users and Content
  • Real Data is Truth
  • Prototypes Aren't The End, They're the Means
  • Make Things
  • Let the Ink, UI, and Lines Disappear
  • If Everything is Important, Nothing is Important
  • Go as High Fidelity with Real Data as Fast as Possible
  • Gantt Charts are the Illusion of Management
  • Don't Design It If You Don't Know How It's Going to Be Built
  • You Should Be as Familiar with Code as Design
  • Andrei Herasimchuk
  • Luke Wroblewski
  • Juhan Sonin
  • Dirk Knemeyer