Design Axioms
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    • What Interface?
    • Let Data Scream
    • Know Thy Code
    • Prototype Like Crazy
    • Design Axioms
    • Forget the Pretty Pictures, Help People Do What They Want
    • Design is Not a Theoretical Excercise
    • Reduce the Distance Between Users and Content
    • Real Data is Truth
    • Prototypes Aren't The End, They're the Means
    • Make Things
    • Let the Ink, UI, and Lines Disappear
    • If Everything is Important, Nothing is Important
    • Go as High Fidelity with Real Data as Fast as Possible
    • Gantt Charts are the Illusion of Management
    • Don't Design It If You Don't Know How It's Going to Be Built
    • You Should Be as Familiar with Code as Design
    • Andrei Herasimchuk
    • Luke Wroblewski
    • Juhan Sonin
    • Dirk Knemeyer
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